Ecommerce Growth Quotient Calculator

Growth Quotient Calculator

Enter your raw numbers below — all 10 metrics auto-calculate from your inputs

—GQ score

Enter your data

Fill in the sections below. Metrics and your GQ score calculate automatically.

—

above benchmark

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below benchmark

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GQ adjustment

Business details

Business name

Industry

Your role

Core customer metrics

Enter whole-dollar amounts only — no $, commas, or decimals.

First-order & LTV data

Current avg first-order revenue (AOV)$

60-day cohort avg first-order revenue$

60-day LTV (cumulative value after 60 days)$

1-year cohort avg first-order revenue$

1-year LTV (cumulative value after 365 days)$

Avg new customer acquisition cost (nCAC)$

Metric 1 — cost of delivery as % of revenue

30-day financials

Cost of Delivery includes COGS, shipping, packaging, pick/pack fees, payment processing, and taxes — everything except ad spend and refunds.

Total sales (last 30 days, before refunds)$

Number of orders (last 30 days)

Total cost of delivery (last 30 days)$

Metric 2 — operating expenses as % of revenue

OPEX = all overhead costs that do not scale with sales volume: rent, payroll, agency fees, software, equipment. Pull from your P&L for the same 30-day period.

Total operating expenses (last 30 days)$

Metric 3 — cash conversion cycle

CCC = DIO + DSO − DPO. If you don't have access to a value, enter 0. Your accounting team should have these numbers.

Days inventory outstanding (DIO)days

Days sales outstanding (DSO)days

Days payable outstanding (DPO)days

Metrics 7, 8, 10 — channels, traffic & peaks

Number of distribution channelschannels

Includes your online store, retail, Amazon, wholesale, international distributors, B2B, etc.

% organic traffic%

Traffic from organic search, email, and organic social — not paid ads.

Number of revenue peaksmonths

Any month exceeding non-holiday mean revenue by 25%+.

All 10 calculated metrics

These derive automatically from your inputs above.

1. COD %

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benchmark < 30%

2. OPEX %

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benchmark < 25%

3. Cash conversion cycle

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benchmark < 0 days

4. 60-day growth

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benchmark ≥ 30%

5. 1-year growth

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benchmark ≥ 100%

6. FOV:nCAC

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benchmark > 0

7. Distribution channels

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benchmark ≥ 3

8. % organic traffic

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benchmark > 50%

9. 1-yr LTV:nCAC

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benchmark > 0.5

10. Revenue peaks

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benchmark ≥ 4

Metric	Your score	Benchmark	GQ +/−
Base score			130
Growth Quotient			—